This blogger is very much excited about how IPL tried to protect its rights by denying media free entry or copy. This is path breaking and keeping with the time we live in, IPL should have pursued it to its logical end. Media is in business and like every business you have to pay for your raw material. You cannot drop into stadium and treated like VIP (this blogger strongly believes media shouldn’t be given any privileges. They will have to pay for it) and take material free and use it for your profit in the name of medium to public. IPL is a private organization and has every right to run its business as it wants, intrusion into this right is illegal. IPL has the right to sell its pictures and video of the event the way it feels profitable. IPL could have easily got what it wanted instead of succumbing into arm twisting by media cartel, since the game is so popular that media will have to buckle to the reality of game reaching homes without its ‘service’. Further most media don’t have anything much to report so they will have to use the material from IPL!!. Understand this media needs IPL, than IPL needs media. Maybe in future IPL would give the media less leverage and take steps to maximize its profit. Only government through national interest clause has the right to show through Doordarshan what it considers important. That is democracy, and please no cribbing. Learn to stand in the queue and follow the rule.
In the meantime there was Jashn Manale (courtesy Coca Cola) at Mohali cricket field. Monkeys got too much money they end up slapping each other, one moron got a tight one and whined in front of gleeful cameras. Surely a nation of more than one billion has something to think about!!. This also an opportunity for peddlers at Coca-Cola Pepsi to get into the script. Brothers are fighting and so CoCa Cola Pepsi could bring them together, of course for the national interest-the patriotism factor. We could have ads of these two monkeys drinking Coca Cola Pepsi together and soothing Aj tu Jashn Manale bhai. Bhai-bhai ka pyar nostalgia. So what are peddlers at Coke waiting for?!!.
This blogger also feels that boxing could be part of cricket. After each match the loosing team’s captain should be given boxing gloves and asked to choose any opponent to hit out. Surely this will break all TRP record (the suspense, the action…the experts discussing whom will he choose to hit and so on. The possibilities are immense) and I am sure Coca Cola Pepsi will be more than happy to sponsor this event. Aja Jashn Manale !!!
Disclaimer: this blogger has absolutely nothing against monkeys!!.