Needed professional audience …

Every now and then we come across famous (and wannabes) playing professional. They tell us that they are being professional and so on. Professional in its positive connotation is a very significant understanding but what we see in popular medium is selfish and crude behavior to make money. Professionalism is a term that is being used to hoodwink common people. Another interesting fact here is the edifice of professionalism is based on naivety of people. It is time that audiences also turn professional.

Audience should resist buying any product that is promoted by celebrities since they have nothing to do with the product except some fast money. Frankly no ads ever tell anything about any product. So never get influenced by nor take any decision on how to spend your hard earned money while watching these nonsense. It is shocking that edifice of capitalism seems to be standing to a large extend on these superficialities. They spend billions of rupees on these. It is amazing. Funny part here is the moment audience turn professional, the so called professional will find it difficult to survive. They are working on the gullibility of people. India with huge population is an easy target.

This blogger thinks it is the younger audience who get easily influenced, one reason why market is upbeat about youth. Consumerist culture is as much a threat, than probably communalism. Why so much money is paid to players in IPL (or European football leagues and so on) has more to do with these factors. Why Indian premier league is worth billions of rupees than srilankan cricket league could ever be (this tiny war torn nations performance in world cup is substantial)?. It is because India has more population. So it is a mean to attract companies, who pay huge amount of money for ads spot. Now this huge amount of money with profits they intend to get back as people will buy their product as they see ads during the matches!. It is astounding the confidence on naivety of people. Clearly it seems to be working (or it is about converting black money!!. Quite likely that one) otherwise they wouldn’t be investing so much money. This blogger is quite a professional when it comes to buying and yes I always go for value for money, even if the brand is not well known. This “well known” or brand building is another ruse. What has “well known” to do with performance or value for money?. It is a created construct. Audience should look at the price and what it offers and so on before taking any decisions, brands should be coincidence if ever. If they can be professional so can you be. After all it is your money.

Kolkata Knight Riders are incompetent bunch (pisaddi team) but their brand value is highest and are making more money!!. You study this very case and you know what this blogger is talking about. No substance just hype.

Talking about IPL, this blogger did catch up with few matches. It is quite fun to watch, where else can you watch Tendulkar and Jayasuria face Bret Lee while Sangakara keeps and Yuvraj captains!!. They award the guy who hits maximum sixes. Great. But what about the bowler with maximum dot balls?. That too is great achievement considering the format of the game. On a funnier note how about awarding some money to the commentator who says “that is an important wicket” maximum number of times!!

Post script: yesterday I was catching up news (between the matches) in BBC and they were reporting on Tamil Nadu as part of election scene. They got it wrong on Tamils and gold jewelry. Tamilians (except probably the elite sections) are not obsessive about gold like Keralites. Kerala is a sick society in many ways, market has only accentuated it. Gold as investment for bad times is an ancient practice. Since gold doesn’t loose its value and can be pawned easily (I too had a gold ring. I left it, was insistent on no inheritance). But valuing woman through gold and implication of dowry is not insignificant, it is definitely sexiest and regressive however one may try to add gloss. It is a social deviance and a problem that the younger generations are being co opted. Market media by its very nature is incapable to handle such subtleties, nor are they expected to. And yes it is billion rupee business so better join them!!.

Hey Ram: I saw dear Ram in the same very news clip. Yes the same Ram who runs a small family shop down south. Why BBC or for that matter any Britisher will get views from Ram is more historical than contemporary. I leave it there.
Mr.Ram incidentally was in another news channel recently enlightening us on Rahul Gandhi (his verdict is: not impressed). And yes he has few things to say on dynasty politics too. He says the issue “is nuanced” and that “they shouldn’t block others”. Mr. Ram running a family business owes more to his papa, so clearly it is quite “nuanced”. It is easy to understand/predict these people when you put the selfish perspective (I need to thank turd here, even at sixty she can be a lesson). Yes he is concerned being blocked. Some time back he gave elaborate report on his daughter clearing some god damn exam in US!!. Baap ka pyaar. No I didn’t read (I stopped his nonsense few years back. Not worth the three rupees. My verdict: Not impressed dear Ram. I got it from Sebastian Paul’s program on weekly analysis of news paper. Paul incidentally is also a MP, he sometimes is biased -towards Commies- but mostly makes lots of sense, haven’t watched for a long time is he still there?). Dear Ram ever came across this word: HYPOCRITE. I don’t blame him he is doing what is expected in the contemporary world we live in. Poor fellow is running his small shop (increasingly dwindling…nobody is complaining. His downfall is more about increasing insignificance of machiavellian brahminical class in power structure, aren’t we grateful). It has to be nuanced since in a city where thousands of people live in slums and unhygienic conditions he has inherited acres of property in prime location. It has to be nuanced dear me.

Manners are important but unnecessary, undue and repeated stress on that is classiest. Ever noticed some who keep repeating ‘sorry’ ‘excuse me’ more than usual, it is an affliction.

Talking about news analysis program on TV, I have a funny incident to relate. Many years back there used to be patra vishleshnam program (I guess in DD) by one Pillai (not able to recall his name he was quite respected figure). He quoted one Malayalam newspaper that copied the news from Indian express, in the process changed it into juicy stuff. Indian express ran a story titled “Soldier ran amok. Kills colleagues”. The Malayalam version was “Ram amokan chased and killed six soldier”!!!!!!. It is easy to create news!!.