Market initiated intolerance and irresponsible ways

Ban works when applied judiciously, unlike what ban happy insecure conservative elites and ban abstinence happy market liberal arbitrators may propose.  A car ad in Europe was banned for the following reason “We considered that the handling capability of the vehicle had not been communicated in a clear context of safety, which was a requirement of the code. Because the ad implicitly challenged the viewer to drive at speed… we considered that it had also encouraged irresponsible and potentially dangerous driving…It ruled that the ad must not appear in its current form again…to ensure that future ads must not demonstrate the handling characteristic of a vehicle except in a clear context of safety, and that reference to this must not suggest excitement, aggression or competitiveness.” It is inconceivable in primitive society increasingly attuned to market to even understand such nuanced ways, they will immediately cry foul and position for maximum lick. These are the habitual ways of clever that holds the society at its nefarious will. Changing the frame as it suits.       

    

It is becoming quite clear that market driven hedonism has unleashed amazing level of social (and environmental) degradation in last two decades, couched in pointers of modernity and choices, they sought to drivel in libertine angst through laissez-faire market. Hence market acquires the role of local guardians, as they set out to create manipulateable icons from trivialities of cricket and bollywood who cement these cravings as choices. It’s an amazing travesty as they further degrade with these demeaning benchmarks. These self-serving cheapskates and obnoxious icons are now hoisted as our ethical barometer, it helps that most of these are semiliterate with simplistic take on life. It also makes the job of market media easy as some workout their way as journalists.  It is no wonder that in these exigencies of greed, the manipulations and exaggerations pushes the society into ethical vacuum, it severely impinges on value frameworks of young, who already are enmeshed in primitive ways as tradition and now groomed on market created liberals. It is no surprise that, with rare exceptions, majority of youngsters come out us deviant beings with disgust as traditions and an urge to grab. The best of this society is seen in IIT-IIM stupidity!!. What a degraded society.  

The ridiculous nonsense of “intolerance” is another one hoisted by these machiavellian masquerading higher values and intent. They work with their hold on political power and from easy money through market manipulations hence create the base for their debauched ways. With political power gone they are now encashing their clout and entitlements, regurgitating  what they sucked in for over decades with unbridled political power, nepotism and corruption. They severely degraded institutions as they dispensed privileges and established clout.  It is no surprise that when it comes to environmental issues, in particular the issue of carbon footprint, these market deviants are major culprits.

In the meanwhile I was reading something amazing.  In Mexico Vicente Fox became the country’s first democratically elected president in 2000, he had earlier been president of Coca-Cola Mexico and then head of the company’s Latin American operations. Clearly coca cola pepsi is not confined to india in creating icons!! That Mexico is a poor corruption ridden country immensely help the matter. Not very coincidentally Mexico has by far the world’s highest death rate from chronic diseases caused by consumption of sugary drinks. National Survey of Health and Nutrition revealed that diabetes – the country’s leading cause of death – had doubled since 2000. Between 1999 and 2006, the average waist size among women of childbearing age increased by nearly 11cm. And during the same period, obesity among children aged five to 11 rose by 40%.The soda industry’s contention that activity can protect us from obesity and diabetes is not borne out by research, which has shown again and again that diet is a far more important factor in obesity than exercise. And over the last two decades, the Mexican diet has been transformed. Consumption of beans dropped by half. In the last 14 years, consumption of fruit and vegetables dropped by 30% – largely replaced by processed food and sugar-sweetened beverages. So the new President in 2013 decided to put soda tax. Will such initiatives ever happen in India which faces the same kind of exploitators? Not a chance as the amazingly compromised elite comes out with new nautanki every week to be in brand reckoning. These attempts at benevolent guardians are rather trite, we should be beware of these people.  

Post script: a study on Crude Woman & ZK will be worthwhile in these matters. This con couple cannot live without political clout and market traction, the latter being slinky slime very much dependent on former since they lack popularity hence compensated these with their political clout. They were the first one to change colour and play puppy as the government changed in the centre. They made valiant efforts to land some children oriented low profile space very much intending to drivel way up, but to their chagrin even these were denied. All the purring amounted to nothing. As the decades of assiduously feeding market was also slipping, the perception creation being a very significant part of their crude ways, they are now clawing high moral ground act and positioning as saviours. As Crude woman has gone on offense (very much gained from resurgent congress sickularism after 1984 and Shah Bano, ideally these awards should be taken back from this mediocre manipulative woman. These people have degraded these awards) ZK has detached to play wise. You never know where the lick is!