…….well that’s what it is when a serving Army Officer who won medal for India in Olympics comes in CokePepsi ad. mean. it could also be piyo nak cutta ke. He has spent huge amount of government money to perform the feat (offcourse stupendous) in Olympics and this is how he returns the favor. What a shame. When other celebrities comes in ads of such exploitative products its understandable….poor little rich and famous people. Tch. Tch. One more Tch !!.So very insecure. Celebrity is not about celebrating cerebrality!!!. But when a serving Army Officer takes part in such nonsense its definitely piyo sar cutta ke. Government of India has lots of explaining to do. The respect we give to Army, particularly to sports person who bring glory to nation shouldn’t be so cynically allowed to be used by these scoundrels. If Defence Ministry is so short of cash they can go down to some street with a lotta we will throw some chillar (people on the street can be very magnanimous sometimes!!). As for other cerebralless celebrities (as also those who gain from this misery) : You should be ashamed of yourself. I sincerely hope your children when they grow up give you a resounding slap from my side as also for the sake of millions of people(as also future generations) who are given miserable time by these products(in case no children i would be glad doing the honour myself). Pay back time is not very far… so beware.