Coca cola should pay

Coca cola Pepsi (and other exploitative companies) should pay for each drop of water (that is common resource of society) sucked for profit. The exploitative products will have to pay for depleting natural resources and severely impacting the environment. In Plachimada and Pudushery (exploitative plants of Coca cola and Pepsi respectively in kerala) they have severely degraded the ecology of the region. There is a need for legal framework and exemplary punishment given for putting the basic need of society at threat. Coca Pepsi Cola should pay for each penny earned by sucking into what is common resource for ye pyaas hai badi morons in cities. This blogger believes even the bottled water shouldn’t be so cheap, though not really a luxury product but I should pay three to four times for half litre of water. It should be heavily taxed. In the same way products like Coca cola and Pepsi should be much costly, it is a product that is at the expense of misery of common people and serious ecological damage. Take for instance only for the period of 1999 to 2004 the damage is significant says the report “agricultural loss is pegged at Rs 84.16 crore, pollution of water resources is at Rs 62 crore, the cost of providing water is at Rs 20 crore, the damage to health at Rs 30 crore while wage loss and opportunity cost is at Rs 20 crore”. Imagine how much damage they have done over the decades.

Corrupt and feudal nature of society has been exploited by this billion dollar company. This blogger is quite acutely aware of these and has put in the blog visits to many of the sites around the country and reactions of people in the region. These exploitative products have caused nothing but misery. Governments should take serious notes of these at the earliest before the damage is irreversible. This blogger sincerely hopes enlightened leaders of Kerala provide (as always…Jai ho to that!!) an example and path to the entire country on these matters. Either Coca Cola Pepsi and other exploitative products pay or move out.

In the meantime Coca-Cola has continued to operate its bottling plant in Kala Dera (in Jaipur) even as the area has been declared a drought area last summer and the groundwater levels are falling sharply, leaving the largely agrarian community with severely restricted access to water. Data obtained by the India Resource Center from the Central Groundwater Board, a government agency, confirm that groundwater levels in Kala Dera fell precipitously again – a drop of 4.29 meters (14 feet) in just one year between August 2008 and August 2009, from 30.83 meters below ground level to 35.12 meters respectively. In the nine years prior to Coca-Cola’s bottling operations in Kala Dera, groundwater levels fell just 3 meters. In the nine years since Coca-Cola has been operating in Kala Dera, the groundwater levels have dropped 22.36 meters.

There are protests around the country but the “rare unanimity” among the leaders in the Parliament on these matters cannot be expected. Any guesses?!!.