…that surely is the
worst thing to do: engaging with people who desperately want your attention! Cunning
and conniving Indian media have ‘news’ (if ever in the mesh of views) as an
afterthought. It’s the moneybags, with ad agency and PR group, doing the round
to trap people for profit, as also gain influence and clout. Of course they do
some good, they have to, otherwise the spin is too obvious. This then is where
liberal values are negotiated and passed with brief appreciation. Before, of
course, we go into a break. That in
short is what Indian media is reduced to (regrets to likes of Amartya Sens of
the world, who somehow, from their elevated perch, saw some glitter. I must add
that the little lady at little mag with supersize ambition with matching ego
has taken her rant one notch up. All for the sake of bharath mata). There are of course exceptions but these are rare
and occasional. They can carry on with their sacred act of money making but the
degradation they cause will be scrutinized. I do flip through different
newspapers (mostly English but sometimes Hindi and Malayalam too) and news
channels, but must admit the scene is shoddy, they are reduced to peddler of
products. The system the market has created is amazingly juvenile, and that this
is the basis on which humanity’s development is hinged, or atleast negotiated
through, is a shocking realization. It’s a vicious cycle of consumption driven anarchy
and degradation. It’s based on common people’s vulnerabilities, they ransack
every possible emotions to sell. At one level it is dehumanisation of emotions,
decontextualisation of feeling. This then further degrades into crony capitalism,
as the family and friends make merry of the opportunities.
PM Modi calls for ‘Made
in India’, good intentioned but will it have any impact. This blogger is not
sure. Since, a society where physical work is considered degrading cannot bring
in culture of manufacturing, it is too deep rooted malaise. Corporate maybe
quite upbeat about India’s youth, the ‘demographic dividend’, but they are one
of the most sedate and sterile set of youngsters you can come across. It maybe a
gross generalization but I am fairly on-money here. They come from deviant/squatter’s
framework, the culture and tradition herewith produces unique individuals who
crave for white collar jobs, very keen on hierarchy that will turn into vicious
form of feudalism at short notice. Indeed their whole intent is to sniff money
and clout, everything else, including education, is a minor conduit for this gargantuan
appetite. This deviant understanding of success is what market remarkably fuels
at every occasion. The reason they could find so much commonality between Indian
scripture (Bhagvad gita is the latest fad, which ironically is much subtler)
and management thoughts (which in short boils down to how to maximize the suck).
There was once a fellow who used to mail me ‘Chanakya as management guru’ nonsense
so often that I had to spam him. Later he came out with a book, that I am told ‘has
done quite well’, so we have a writer now!!
Apart from this there
is an attitude of entitled domination, that I have observed comes quite
entrenched in squatter’s way of life. Organizational hierarchy therefore quite
easily morphs these, and within this manufacturing as dictated or to be emulated
works. You will be surprised the vicious form of feudalism that seeps into
nook and corner of corporate –that is being goaded as harbinger of modernity. I
was once working in a managerial position, and as is my wont I told my colleagues
not to refer me as ‘sir’, that probably was my undoing. I realize this society
is so much dominated (by squatters/ invaders/britishers so on) that it has
become a template for working in a group or human relations. If you don’t dominate
they will dominate, it’s an aspirational pattern. It is the reason that the
majority prefer a ‘benevolent dictator’, that everyone realize this as an
oxymoron makes the matter worse. I was also advised by my ‘senior’ (who intended
to groom me i.e use me for his narrow ambitions) that I should not roam around too much and do menial works, rather
I should be at desk and dictate to others. That is what manager does. It so
effortlessly sieve into squatter’s world. The reason some do so well, telling
others what to do, in pedaling things, in PR works…manufacturing and
innovations (which essentially is connecting to the reality of surrounding and
empathy) herewith will have to wait. It needs altitudinal change that this
society will take some time to ingrain. In the meanwhile the spin doctors are
at the doorstep.
The dealings and nuances
too is much complicated, it is much layered. Once I asked this young lad, an engineer,
in an MNC, as we headed for food “whether he is non-veg?” He said with much seriousness
that “he is a vegetarian but takes non-veg”. Any other place this would be hilarious
but this is his way of establishing his pecking order. With such screwed up
minds nothing special can be expected. Yes they will very diligently do the
back end jobs. It is too much to expect anything more, indeed it would distress
our little fellow.
In this context the
recent attempt by HRD to segregate vegetarian and non vegetarian canteen in
colleges is extremely regressive and should be protested. This is heinous,
evidently inspired by squatters purity driven muck worldview. Being vegetarian
is a culinary choice and not matter of entitled superiority. People should
share table, and eat as according to their choice. This culture of disgust on
what others eat is deeply ingrained nonsense passed on as tradition. Educational
institutions and policy makers have a role to play to remove these. IIT/IIMs have
a much broader role to play (anyway they aren’t producing much quality students
despite the hype, they rank quite low in world standard, which isn’t unexpected
at all).
I was reading yesterday’s
Times of India (I am told the largest
selling English newspaper in India), now before I get into this let me recall
writing about typo in Indian Express,
now that may not have been intentional, the attitudinal issue one can gather
from this is carelessness, indeed apathy. But TOI has some serious attitudinal issue
to work on (not that others are doing well, generally pretentious with high
intentions). The editorial (don’t know whether to call one, it has left one dear
fellow permanently ‘weebit unhinged’!) had this to say “Fadnavis…is the second Brahmin to hold the CM’s chair after Joshi of
Shiv Sena. This suggests that in a changing political landscape merit takes
precedence over caste”. Amazing is it not? That is from the largest selling
English newspaper in India in its editorial! It’s kind of oxymoronish statement
(that morons who wrote it didn’t have the sense to understand). You are mentioning
the caste of the person then denying its existence. I gather being casteist goes
well in squatter dominating Hindu right, they are our saviors, as they say vasudeva kutumbakam (neighbors not
included!!). Being casteist is also heightened state of sickularism. And so
despite fratricidal war for poor us they do meet at get together and hug each
other longer than usual. It is also amazing that they are equating a person
from a particular caste as example of merit. This is market meets merit in
action.
Secondly, the editor
(if there is any, or is it the Jain bandhus ‘hand of god’) need to explain what
do they mean by ‘brahmin’, I know squatters generally refer to themselves as
such, and traditional hindu zombie society has allowed them to squat (occasional
respite being the invaders) wherein they should have been evicted and prevented
from further degrading Hindu religion. These crude forms of expressions and
identities should have been shunned like nazi symbols, because of immense
atrocities on common people. The fact that it is being pushed as diversity is
where Indian mediocre elite has succeeded and, I believe, invaded the western countries,
piggyback riding Gandhi, as nice harmless vegetarian harbingers of peaceful
souls. The reality is shockingly opposite.
Another of intrusion is
‘spiritual’ columns, the attempt-at-making-squatter’s-worldview-palatable-to-market-industry
(there are again exceptions, and some smart people who make sense). TOI has
this one on the same day as above, Krishna Kops who tries to weave in with
Gandhi, Tagore, Foucault, Hegel…in the context of things I can only say: it’s
quite a long and impressive list of name dropping to make one singular point:
to create market friendly spiritual world. Poorly written and quite simplistically
recycled hash this column has these lines that I thought were inching for profoundness!
“I remember an interview with an activist
and booker prize winner. As usual she was about to rant and rave about capitalistic
system, when the journalist asked her, why she was using an iPhone, if this was
the case”. He doesn’t mention the name, ah I am so much finding it difficult
to guess. Such subtleties is common these days! It’s insightful to discover
that products are created by capitalistic system and not collaborative outcome of
smart scientists and technologists. So shall we say all that the USSR invented
(including the technology for first man in space) were communist inventions? Market
created a system of selling, the defect being the sellers pocketing decent cut
in the process of weaving on buyers. By this they degrade human intelligence
and denigrate people. They also help consolidate regressive norms (TOI in this
case being an example). iPhone is a clever example of something of value, our spiritual
columnist cunningly avoids the kind of nonsense market brings to suck on people.
Despite the heading of
this write up I am not trying to engage with any media. I buy newspapers on
random (TOI is only one of them, not that others are much different), and make
it a point to return the newspaper once read. If there are good columns I keep
it to read again (it is rare these days). We live in a world where even bad publicity
sells. Jain Bandhus can carry on with their debauched lives running profitable hereditary
family business. Regards.