This a billboard in chennai two years back for which the Coke threatened the photographer and creator Mr Sharad Haksar of this sensitive portrayal of peoples misery. Such audicity. The other part of the joke is Coke wanted an unconditional apology!!. If i have some money believe me i will do my best to pack up Coca cola pepsi from face of the earth (more than what i have been doing and will do with limited resource). The exploitative and some racist products are on the their last gasp. Abhibi moka hai sudhar jao. Bora bisthra lapetto aur nikalthe bano. I again request the government to take needy action. Complacency on these matters will be detrimental. The people in power will have lots to explain in the coming years. This a response by reader on an article by P.Sainath (visit http://www.indiatogether.org/2006/may/psa-thirst.htm) .........Recently I travelled to Pavagada and had to cross the border town Madakasira in Andhra Pradesh. Miles together there are stretches indicating desertification of the area. Whereever the bus halts, one can only see the brown streches of dry soil but at the same time bright red crates of Coke. You ask for water and you would be shown only dry handpumps and no drop of it anywhere but loads of crates of Coke. They have even got blocks of ice for serving it chilled and the ice is replenished every couple of hours by the distributor as there is no regular power supply in these villages. A day is not far that the poor villages may be rationed with a Coke a day as the public water supplies are plundered and failed due the stealing of public wealth by the "rent seeking public servants and the rent doling global corporations''.
