It was on a very sunny bright morning that I decided to visit Mehndiganj, the site of protest by villagers against Coca Cola plant that has seriously depleted the groundwater of the region like anywhere else where these exploitative products have set up their shops --please go to My blog to know about miseries in Kaladera in Rajasthan, Plachimada in Kerala as also Gangaikondon & Shivganga in TN. It is shocking that common people have to pay more for water which is for basic nee
ds and survival than these MNCs for luxury product not consumed by most people of the region (inset photo of Coca cola Pepsi man!!). It is equally shocking that there are no laws to prevent these exploitations. Till recently there was no much concern about land being taken from poor people for ‘development’, many had to sacrifice their life to make the government hear. Thousands of people have recently taken out a march to Delhi so as to force the complacent government to formulate laws. The ‘rising india’ with sensex touching 20000 doesn’t have a land policy (don’t even mention land reforms!! I really would like to know the ginni coefficient of India). And the PM I am told is ‘embarrassed’ over nuclear deal not being passed and the commies are ‘not very embarrassed’… all for the nation sake, the kinds of sacrifice these leaders do!!. There are no concrete laws regarding exploitation of natural resources for profit, it is a non issue when GDP and investments are bench marks of progress.
Pepsi- Coca cola have recently taken up the cause of water harvesting, teaching us mortals on these subtleties of conservation is joke gone too far. Many marketers who have gained from these and other exploitative and demeaning products/ads have also taken up ‘causes’ having fatten themselves, this is a new trend ‘the give back thing’, kind of PR work!!. People are not amused they want stricter laws not patronizing gestures by armchair intellectuals and the city based ‘activists’ with specific aim of stampeding studios and public space or some incentives from the government-its about building the clout. What shocks me is why is that people from these backwards region living in abject conditions have not become Naxalites and blown up these exploitative plants, Coca cola Pepsi have no business sucking public water. People in this part of the world have amazing tolerance, it is straining though (It is gladdening that Coca cola is kicked out of plachimada. Hurray for that). There is a need for policy on natural resources particularly water that forms the most basic need and therefore fundamental right. And the policy be very well the Law- transparent and understood by people.
Mehndiganj story is no different. Located at about 20 Kms from ancient city of Varanasi, it is a small fertile village few Kms inside the main road. There is no transportation to the village, I had to hitch hike a two wheeler already occupied by two people, the youngsters were quite glad since I had asked for Nandlal Master. Nandlal Master is a weaver who took up teaching children of the area and has since spearheaded the cause; he is a prominent and respected figure (also coordinator and founder of Lok Samithi. Email is napm_up@yahoo.com) and has also trained many youngsters for employment. After a bumpy ride I was dropped in front of a newly painted modest house. I had expected a elderly if not middle-aged man but Nandlal turned out to be a young man in his twenties, he had too many incidents to relate of how people expected him to be older!!.
Nandlal Master explained that the issue in Mehndiganj is multifold apart from exploitation of groundwater and pollution, there is a case of illegal occupation and evasion of taxes by Coca Cola. The Coca cola plant at Mehndiganj was bought from Parle in 1999, till then the extraction of water was ‘within limits’. After Coca Cola bought this plant it has been withdrawing 5Lakh liters of water per day using heavy duty borewells. According to a study the water table of the region has dropped by as much as 9feet, in a recent study the table has drooped further to 18feet (till 2006). The hand pumps with no or less water has increased from 7% to 43% in last few years. Also read Thanda- Hearted Matlab: Coca Cola in India by Shira Wolf (April 2005), Marching in the spirit of Gandhi –A case study into Gandhian elements of Lok Samithi movement in Mehndiganj (Dana Van Breukelen).
Second is the
issue of pollution, the hazardous sludge from the factory has seriously affected the productivity of land in the region, frustrated by lack of accountability by the government agencies the villagers dumped the sludge at UP pollution control board office. Later the test conducted by Central Pollution Control Board (CPCB) has shown it to contain high level of lead (up to 538mg/kg), cadmium (up to 86mg/kg) and chromium (134mg/kg). Here in the photo Mr. Nandlal shows the sludge provided by Coca cola to Pollution board (which the protestors got hold of through RTI, after denied) and how it is different from the sludge they dumped. Coca Cola true to its character did try its best to scuttle the issue. Since then the Coca cola is dumping its waste in a nearby village (bikharipur- I bet this village is inhabited by SCs & other impoverished people, coca cola got its caste card right!!).
Third issue faced here is the illegal occupation of land by Coca Cola. Court has found it guilty and has issued notices to vacate. In 2005 the pradhan of Mehndiganj, Ram Jivan Patel was dismissed by DM of Varanasi for illegally handing over the land to Coca Cola, he was bribed to sign the documents by Coca Cola (lucky fella since in Gangoikondon they killed the panchayat president- of course will never be proved).
Later that d
ay after tea and home made savories, Mahendra a young man who also volunteers for Lok Samithi took me to Coca cola premise on his bike. As I was taking photos the guards warned me of dire consequences. Mahendra kept the engine running so that I could get away. But I decided to confront the burly guard ‘if I have the freedom to take the photos of Rashtrapathi bhavan why can’t this damn factory? Is it holding national secret?”. The guard, poor man, requested not to create problem for him. And so we moved on and I was dropped to the bus stand. No boondh boondh kushi kushi here!!.
Post Script: it is interesting that some metro based NGO(dealing with education) tried to buy Nandlal and his NGO (of course they were shown the door). This is precisely how they function usurping the hard work of common people and their commitment, dedication…and package it for their gain and clout. It is a huge business in cities, adept in their game they work with remarkable dexterity. They sniff for saleable, media attuned, chic issues that also has an international audience. AIDs, even issues of women are elitist to elicit western response, Discriminations in west of 'people like us' ...are trendy issues. Then of course there are those poor people our heart beats for but no, no mudding hands, we drop in for photo op or we could discuss (surely an event- they are even ready to fly to different cities!) them in our sanitised backyard!!. So where is the menu chef?!!
ds and survival than these MNCs for luxury product not consumed by most people of the region (inset photo of Coca cola Pepsi man!!). It is equally shocking that there are no laws to prevent these exploitations. Till recently there was no much concern about land being taken from poor people for ‘development’, many had to sacrifice their life to make the government hear. Thousands of people have recently taken out a march to Delhi so as to force the complacent government to formulate laws. The ‘rising india’ with sensex touching 20000 doesn’t have a land policy (don’t even mention land reforms!! I really would like to know the ginni coefficient of India). And the PM I am told is ‘embarrassed’ over nuclear deal not being passed and the commies are ‘not very embarrassed’… all for the nation sake, the kinds of sacrifice these leaders do!!. There are no concrete laws regarding exploitation of natural resources for profit, it is a non issue when GDP and investments are bench marks of progress.Pepsi- Coca cola have recently taken up the cause of water harvesting, teaching us mortals on these subtleties of conservation is joke gone too far. Many marketers who have gained from these and other exploitative and demeaning products/ads have also taken up ‘causes’ having fatten themselves, this is a new trend ‘the give back thing’, kind of PR work!!. People are not amused they want stricter laws not patronizing gestures by armchair intellectuals and the city based ‘activists’ with specific aim of stampeding studios and public space or some incentives from the government-its about building the clout. What shocks me is why is that people from these backwards region living in abject conditions have not become Naxalites and blown up these exploitative plants, Coca cola Pepsi have no business sucking public water. People in this part of the world have amazing tolerance, it is straining though (It is gladdening that Coca cola is kicked out of plachimada. Hurray for that). There is a need for policy on natural resources particularly water that forms the most basic need and therefore fundamental right. And the policy be very well the Law- transparent and understood by people.
Mehndiganj story is no different. Located at about 20 Kms from ancient city of Varanasi, it is a small fertile village few Kms inside the main road. There is no transportation to the village, I had to hitch hike a two wheeler already occupied by two people, the youngsters were quite glad since I had asked for Nandlal Master. Nandlal Master is a weaver who took up teaching children of the area and has since spearheaded the cause; he is a prominent and respected figure (also coordinator and founder of Lok Samithi. Email is napm_up@yahoo.com) and has also trained many youngsters for employment. After a bumpy ride I was dropped in front of a newly painted modest house. I had expected a elderly if not middle-aged man but Nandlal turned out to be a young man in his twenties, he had too many incidents to relate of how people expected him to be older!!.
Nandlal Master explained that the issue in Mehndiganj is multifold apart from exploitation of groundwater and pollution, there is a case of illegal occupation and evasion of taxes by Coca Cola. The Coca cola plant at Mehndiganj was bought from Parle in 1999, till then the extraction of water was ‘within limits’. After Coca Cola bought this plant it has been withdrawing 5Lakh liters of water per day using heavy duty borewells. According to a study the water table of the region has dropped by as much as 9feet, in a recent study the table has drooped further to 18feet (till 2006). The hand pumps with no or less water has increased from 7% to 43% in last few years. Also read Thanda- Hearted Matlab: Coca Cola in India by Shira Wolf (April 2005), Marching in the spirit of Gandhi –A case study into Gandhian elements of Lok Samithi movement in Mehndiganj (Dana Van Breukelen).
Second is the
issue of pollution, the hazardous sludge from the factory has seriously affected the productivity of land in the region, frustrated by lack of accountability by the government agencies the villagers dumped the sludge at UP pollution control board office. Later the test conducted by Central Pollution Control Board (CPCB) has shown it to contain high level of lead (up to 538mg/kg), cadmium (up to 86mg/kg) and chromium (134mg/kg). Here in the photo Mr. Nandlal shows the sludge provided by Coca cola to Pollution board (which the protestors got hold of through RTI, after denied) and how it is different from the sludge they dumped. Coca Cola true to its character did try its best to scuttle the issue. Since then the Coca cola is dumping its waste in a nearby village (bikharipur- I bet this village is inhabited by SCs & other impoverished people, coca cola got its caste card right!!).Third issue faced here is the illegal occupation of land by Coca Cola. Court has found it guilty and has issued notices to vacate. In 2005 the pradhan of Mehndiganj, Ram Jivan Patel was dismissed by DM of Varanasi for illegally handing over the land to Coca Cola, he was bribed to sign the documents by Coca Cola (lucky fella since in Gangoikondon they killed the panchayat president- of course will never be proved).
Later that d
ay after tea and home made savories, Mahendra a young man who also volunteers for Lok Samithi took me to Coca cola premise on his bike. As I was taking photos the guards warned me of dire consequences. Mahendra kept the engine running so that I could get away. But I decided to confront the burly guard ‘if I have the freedom to take the photos of Rashtrapathi bhavan why can’t this damn factory? Is it holding national secret?”. The guard, poor man, requested not to create problem for him. And so we moved on and I was dropped to the bus stand. No boondh boondh kushi kushi here!!.Post Script: it is interesting that some metro based NGO(dealing with education) tried to buy Nandlal and his NGO (of course they were shown the door). This is precisely how they function usurping the hard work of common people and their commitment, dedication…and package it for their gain and clout. It is a huge business in cities, adept in their game they work with remarkable dexterity. They sniff for saleable, media attuned, chic issues that also has an international audience. AIDs, even issues of women are elitist to elicit western response, Discriminations in west of 'people like us' ...are trendy issues. Then of course there are those poor people our heart beats for but no, no mudding hands, we drop in for photo op or we could discuss (surely an event- they are even ready to fly to different cities!) them in our sanitised backyard!!. So where is the menu chef?!!
