There is nothing intriguing in
the way market media chooses its target, like a pack of predators they
ferociously attack and gleefully comment in an ever purifying and competing self-righteousness.
Clearly the forces behind these theatrics are the same, they vary in the
display and sensational intent, as also the sponsors (puerility of that in
itself is another story). There is a woman who has become centre of fancy among
the English and Hindi ‘news’ channel, now this one is some kind of comic relief
therefore an easy target. The belligerence of the reporters and countering of
the same create an absurd situation. She claims to be goddess (a goddess with a
Punjabi accent is dream come true scene! Being an Indian can be sometimes be seriously funny affair) or atleast her followers believe so. Garishly
dressed, gaudy surroundings, crudely materialistic concomitantly absence of application
of mind or critical thinking is typical of most people in this part of the
world, that has been suitably exploited for ages. Now this one is no saint or great soul that this society revere as the source of awareness in bleak world. There are so many like her who cleverly associate the
nuances of squatter’s temples and showcase themselves as carriers of miracles. Not coincidentally this is what the squatters do in the temple too, creating wonders of gods and hawking the
miracles, they also exaggerate human attributes of gods and in a clever sleight also
to themselves for being the mediator. Now shift the framework to market media
and service sector absurdities, what really has changed? Nothing much. The gods
are now the specially created market icons, the actors and cricketers, both competing
for varying degree of mediocrity. Indeed being an actor or cricketer is a minor
matter, as they ferociously compete for endorsements (without ofcourse ever being responsible,
and the onus is one use to be understanding towards them. Aw), and that defines their worth.
These are the gaudy gods the market create and are carried from one product to
another, from brand to another, dexterously parroting lines that seek to trap
people. How is this different from the Radhe maas of the world? What is
different from this fellow Shah Rukh khan pedaling cola and whatever, that
market media depends on for its daily roti. Taking high moral grounds on slippery ethics is quite an art.
It needs also be noted that
Market media in the avatar of saviour doesn’t really question the primitive foundations,
indeed they quite gleefully promote it, as all kinds of charlatans, pandits (incidentally the abuse in Nehru Wikipedia entry is the word Pandit,
and that should be investigated. Why Nehru is a pundit while others, some exceptionally erudite like Ambedkar, are not is a serious issue that will open up the Indian elite's depraved world), we are told bless their presence with absolute nonsense, they predict future, suggest puerilities as traditions so on, it’s an amazing
racket. Of course some have morphed with bit of education into journalism, as political commentators
prospecting Indian society while some does as 'consultants' on matters ranging from finance to anything under the sun. The crazy exaggeration of issue like Radhe maas of world are attempts by clever market operators trying to assert their moral
superiority. Closer scrutiny shows they are as depraved and muck filled. 
The issues are chosen carefully by
the market media as to how it can be exaggerated and squeezed, it is amazing how different
media stampede from one issue to another in a tawdry replication of each other in
intent and content indicating how they are controlled by similar source. This
source, the cash rich byproduct of corporates, is the new benchmark. This
cash rich specie that does the hawking, as the money pour in for the same,
seems to be setting the agenda. A new low is created on every occasion. It is
in this ecosystem likes of Trump are born and thrive, and as these get
replicated in India as market spreads, one can be quite sure that there are
hundreds and thousands of millionaires like him in here too are getting richer and richer.
Indian elite is pupating in the same ecosystem, what differentiates them from
likes of Trump is their dexterity of words and deep understanding of barbaric nonviolence,
that make them look like angels. Negotiating entitlements through nepotism and
crony capitalism, cunningness posited as higher conscience, liberalism pointers
in semantic jugglery…these are only the tip of iceberg. You will encounter much
depraved home truths as you go down. Consumerism is therefore the new great
liberator, indeed with few well-placed shots even creates a sense of patriotism.
They therefore degrade systems and institutions, quite an easy task in a society
where rules are lax, traditions strong and culture ever superior. This
megalomaniac specie has necessary attributes of squatter’s primitiveness and
cunningness while carrying the finesse of western liberals, they land into
juiciest of occasions for enhanced branding. How much they have encroached
policy making institutions is the mute question. There is no question that they
have severely intruded into public space, and has further pushed the society
into thriving absurdity filled consumers.
Now that an Indian is heading
Google, the market was alert to dumb it down for the herd. “Bollywood and cricket” was
sought to be rushed in as essential hinge of Indian identity. The market driven
buffoonery was in full swing. Ofcourse now finally the mediocre IIT has found
the traction, to justify their ordained selves and position that the world will
have to deserve them (?!). Hence the section is furiously pushing in the mythical
attributes of IITians which the world as also universe will have to but recognize
one day. Reality check: IITians are mostly mediocre and amazingly insular, as
much as engineering field is exaggerated, they are just fine tuning market requirements
and filling in. The so called innovators are only working within the framework,
mostly incremental opportunists. This blogger thinks that, with few rare
exceptions, this is one of Indian myth making racket. I used to meet IITians
quite often while I was moonwalking in JNU and around, except some rare occasions
they are mostly blinkered and too focused in all its negative import. I rarely
found them interesting. Few months back I was interacting/interviewing a boy from
IIT Delhi, and thought he was quite a genius (knowing how this word is
misused). He could read and write a language, any language, within few days,
and could retain it forever. He knew more than 20 languages! So we asked him to write a random name (srinivasan) in Tamil and Malayalam. And he was able to, though ‘shree’
is second word you learn in Malayalam (hari
shree ganapathaye namaha), it is quite tough to write. I thought he was brilliant
and one rare human being. But the boy was extremely confused about what to do with
himself, he doesn’t really fancy engineering, and was extremely short on self-confidence on the verge of breakdown.
That is what this bullshit called IIT, fixation and exaggeration, the mediocre
society has created.
Commentators were also seen
pushing Indian value system?! And what really is that? A society with amazingly ambiguous moral
bearings always looks forward to justify itself on flimsiest of occasions. These
kinds of individual achievements when you compare with overwhelming regressive surrounding
and primitive ways cannot be generalized as an attribute of a society. Indeed this
blogger will posit that despite overwhelming odds that Indian society
creates some people are still able to do well is indeed a stupendous achievement, and instead of self-congratulating
(for god knows what reason), it is better to introspect as to why Indians are
such mediocrity appreciating bunch with extreme rare attribute of subtlety. These achievements has
more do with the framework, and individuals escaping it. And yes they do well if
they have to work within the system, that favor sincerity and hardworking as main attributes.
As one fellow said in BBC: this is nothing to do with region or race. Assuming that
there is an Indian race, though there are many Indians who tend to believe themselves
to be quite superior, the dexterity with words morphs them as liberal.
This blogger
is here to rip the mask, quite sure of that one. This is an arduous task as the entrenched
deviance is strong, and they have strongly positioned themselves as the money,
power, traditional structures and alliances consolidates. They created crude
aspiration frameworks, that are the basis of mediocrities and miseries. They are
adept in degrading people and elevating gods, ditto with market -degrading nature and undermining basic ethical values. They are the basis of
crony capitalism and nepotism, and primitive worldviews that is transmitted to
younger generations. Morphing liberal values may impress the world community
but this blogger knows the home truth, and is here to expose it. In this
context Gandhi is only one of the array of defense that the elite carry with so
much relish. The unfortunate reality is whether right or left, or anyone in between, Indian
elite is severely compromised lot, and the depravity is much ingrained as they
are aware of it. And that they have spread thin across the spectrum is the
curse on Indian society.
